SILVIA
SANZ BLAS
CATEDRÀTIC/A D'UNIVERSITAT
CARLA
RUIZ MAFE
CATEDRÀTIC/A D'UNIVERSITAT
Publications by the researcher in collaboration with CARLA RUIZ MAFE (82)
2020
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The effects of mobile advertising alerts and perceived value on continuance intention for branded mobile apps
Sustainability (Switzerland), Vol. 12, Núm. 17
2018
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Does social climate influence positive eWOM?: A study of heavy-users of online communities
Business Research Quarterly, Vol. 21, Núm. 1, pp. 26-38
2017
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Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 131-145
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Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1403
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Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users
Information Technology and People, Vol. 30, Núm. 2, pp. 324-355
2016
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The role of emotions and social influences on consumer loyalty towards online travel communities
Journal of Service Theory and Practice, Vol. 26, Núm. 5, pp. 534-558
2015
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Message-driven factors influencing opening and forwarding of mobile advertising messages
International Journal of Mobile Communications, Vol. 13, Núm. 4, pp. 339-357
2014
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Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective
Industrial Management and Data Systems, Vol. 114, Núm. 9, pp. 1477-1498
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Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México
Innovar: revista de ciencias administrativas y sociales, Vol. 24, Núm. 54, pp. 153-165
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Key drivers of consumer loyalty to Facebook fan pages
Online Information Review, Vol. 38, Núm. 3, pp. 362-380
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Key drivers of consumer loyalty to Facebook fan pages
Online Information Review, Vol. 38, Núm. 3, pp. 4-5
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Key drivers of services website loyalty
Service Industries Journal, Vol. 34, Núm. 5, pp. 455-475
2013
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Consumer Shopping Behavior Online: The Case of Spanish Web Users
Global Consumer Behavior (John Wiley & Sons, Inc.), pp. 147-174
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El marketing móvil
Marketing en una nueva era (Ibergarceta), pp. 249-268
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Factores determinantes de la lealtad al proveedor de servicios turísticos online
Contaduría y administración, Vol. 58, Núm. 2, pp. 279-302
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Key drivers of consumer purchase of airline tickets: A cross-cultural analysis
Journal of Air Transport Management, Vol. 27, pp. 11-14
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Key factors of teenagers' mobile advertising acceptance
Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 732-749
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Marketing turístico y advergames: el caso de Valencia Quiz
Las nuevas tendencias y tecnologías en la comercialización de productos turísticos
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Principales formatos de la comunicación móvil en turismo
Las nuevas tendencias y tecnologías en la comercialización de productos turísticos
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Social network loyalty: Evaluating the role of attitude, perceived risk and satisfaction
Online Information Review, Vol. 37, Núm. 1, pp. 61-82