Publications by the researcher in collaboration with CARLA RUIZ MAFE (82)

2018

  1. Does social climate influence positive eWOM?: A study of heavy-users of online communities

    Business Research Quarterly, Vol. 21, Núm. 1, pp. 26-38

2017

  1. Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context

    Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 131-145

  2. Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1403

  3. Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users

    Information Technology and People, Vol. 30, Núm. 2, pp. 324-355

2016

  1. The role of emotions and social influences on consumer loyalty towards online travel communities

    Journal of Service Theory and Practice, Vol. 26, Núm. 5, pp. 534-558

2015

  1. Message-driven factors influencing opening and forwarding of mobile advertising messages

    International Journal of Mobile Communications, Vol. 13, Núm. 4, pp. 339-357

2014

  1. Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective

    Industrial Management and Data Systems, Vol. 114, Núm. 9, pp. 1477-1498

  2. Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México

    Innovar: revista de ciencias administrativas y sociales, Vol. 24, Núm. 54, pp. 153-165

  3. Key drivers of consumer loyalty to Facebook fan pages

    Online Information Review, Vol. 38, Núm. 3, pp. 362-380

  4. Key drivers of consumer loyalty to Facebook fan pages

    Online Information Review, Vol. 38, Núm. 3, pp. 4-5

  5. Key drivers of services website loyalty

    Service Industries Journal, Vol. 34, Núm. 5, pp. 455-475

2013

  1. Consumer Shopping Behavior Online: The Case of Spanish Web Users

    Global Consumer Behavior (John Wiley & Sons, Inc.), pp. 147-174

  2. El marketing móvil

    Marketing en una nueva era (Ibergarceta), pp. 249-268

  3. Factores determinantes de la lealtad al proveedor de servicios turísticos online

    Contaduría y administración, Vol. 58, Núm. 2, pp. 279-302

  4. Key drivers of consumer purchase of airline tickets: A cross-cultural analysis

    Journal of Air Transport Management, Vol. 27, pp. 11-14

  5. Key factors of teenagers' mobile advertising acceptance

    Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 732-749

  6. Marketing turístico y advergames: el caso de Valencia Quiz

    Las nuevas tendencias y tecnologías en la comercialización de productos turísticos

  7. Principales formatos de la comunicación móvil en turismo

    Las nuevas tendencias y tecnologías en la comercialización de productos turísticos

  8. Social network loyalty: Evaluating the role of attitude, perceived risk and satisfaction

    Online Information Review, Vol. 37, Núm. 1, pp. 61-82