SILVIA
SANZ BLAS
CATEDRÀTIC/A D'UNIVERSITAT
JOSE EDUARDO
TRONCH GARCIA DE LOS RIOS
PROF. PERMANENTE LABORAL PPL
Publications by the researcher in collaboration with JOSE EDUARDO TRONCH GARCIA DE LOS RIOS (3)
2018
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Does social climate influence positive eWOM?: A study of heavy-users of online communities
Business Research Quarterly, Vol. 21, Núm. 1, pp. 26-38
2017
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Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1403
2016
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The role of emotions and social influences on consumer loyalty towards online travel communities
Journal of Service Theory and Practice, Vol. 26, Núm. 5, pp. 534-558