SILVIA
SANZ BLAS
CATEDRÀTIC/A D'UNIVERSITAT
RAFAEL MARTIN
CURRAS PEREZ
TITULAR DE UNIVERSIDAD
Publications by the researcher in collaboration with RAFAEL MARTIN CURRAS PEREZ (11)
2017
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Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 131-145
2014
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Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective
Industrial Management and Data Systems, Vol. 114, Núm. 9, pp. 1477-1498
2013
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Social network loyalty: Evaluating the role of attitude, perceived risk and satisfaction
Online Information Review, Vol. 37, Núm. 1, pp. 61-82
2012
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Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit
Journal of Marketing Communications, Vol. 18, Núm. 4, pp. 265-283
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The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behavior
Advances in Advertising Research (Wiesbaden, GW : Gabler, 2010-2012), pp. 193-215
2011
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Explaining consumer acceptance of mobile competitions and prize draws
International Journal of Internet Marketing and Advertising, Vol. 6, Núm. 4, pp. 315-332
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Online information quality as determinant of perceived risk reduction in e-commerce: An application to apparel virtual stores
International Journal of Internet Marketing and Advertising, Vol. 6, Núm. 4, pp. 352-372
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What motivates consumers to teleshopping?: The impact of TV personality and audience interaction
Marketing Intelligence and Planning, Vol. 29, Núm. 5, pp. 534-555
2010
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Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 7, Núm. 2, pp. 127-143
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Factores determinantes de la lealtad en el comercio electrónico B2C: aplicación a la compra de billetes de avión
Revista española de investigación de marketing, Vol. 14, Núm. 2, pp. 113-142
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Factores determinantes del comportamiento del consumidor en las redes sociales: un análisis de los internautas españoles
XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 164