
MARIA EUGENIA
RUIZ MOLINA
CATEDRÀTIC/A D'UNIVERSITAT
Publications (23) MARIA EUGENIA RUIZ MOLINA publications View referenced research data.
2024
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How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality
Journal of Industrial and Business Economics, Vol. 51, Núm. 1, pp. 189-209
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Managing sustainability-oriented innovation in services: proposal of a scale for the future of hotel companies and travel agencies
Journal of Tourism Futures
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Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender
Journal of Vacation Marketing
2023
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‘Green’ practices and value co-creation: does guest culture make a difference?
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 1, pp. 2893-2914
2021
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Customer relations and loyalty-based segmentation: A B2B approach in the tourism industry
Customer Relations (Nova Science Publishers, Inc.), pp. 115-128
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The importance of green practices for hotel guests: does gender matter?
Economic Research-Ekonomska Istrazivanja , Vol. 34, Núm. 1, pp. 3508-3529
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“Green” practices as antecedents of functional value, guest satisfaction and loyalty
Journal of Hospitality and Tourism Insights, Vol. 4, Núm. 5, pp. 722-738
2020
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Implications of value co-creation in green hotels: The moderating effect of trip purpose and generational cohort
Sustainability (Switzerland), Vol. 12, Núm. 23, pp. 1-20
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Value co-creation in B-to-B environments
Journal of Business and Industrial Marketing, Vol. 35, Núm. 7, pp. 1251-1271
2019
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Sustainable Practices in Spanish Hotels: A Response to Concerns on Quality of Life in Highly Visited Tourism Areas
BEST PRACTICES IN HOSPITALITY AND TOURISM MARKETING AND MANAGEMENT: A QUALITY OF LIFE PERSPECTIVE (SPRINGER INTERNATIONAL PUBLISHING AG), pp. 201-216
2018
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Development and validation of a formative scale of technological advancement in hotels from the guest perspective
Journal of Hospitality and Tourism Technology, Vol. 9, Núm. 3, pp. 280-294
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Effects of green practices on guest satisfaction and loyalty
European Journal of Tourism Research, Vol. 20, pp. 92-104
2017
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Efectos de las prácticas “verdes” en la satisfacción y la lealtad de los huéspedes
Papers de Turisme, Núm. 60, pp. 65-82
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Sustainable practices in Spanish and Hungarian hotels: A Triple Bottom Line approach
The Routledge Handbook of Hospitality Marketing (Taylor and Francis), pp. 397-409
2015
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Relational Benefits, Value, and Satisfaction in the Relationships Between Service Companies
Journal of Relationship Marketing, Vol. 14, Núm. 1, pp. 1-15
2013
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Facilitators and inhibitors of technologies to tackle climate change: Opinions of government and private actors
Climate Change Management (Springer), pp. 309-318
2011
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Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents
Journal of Vacation Marketing, Vol. 17, Núm. 1, pp. 65-81
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Tools for improving environmental sustainability in the hospitality industry
CAB Reviews: Perspectives in Agriculture, Veterinary Science, Nutrition and Natural Resources, Vol. 6
2010
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Good environmental practices for hospitality and tourism: The role of information and communication technologies
Management of Environmental Quality: An International Journal, Vol. 21, Núm. 4, pp. 464-476
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La satisfacción y la lealtad del turista como factores clave del turismo sostenible
Turismo y gestión de espacios protegidos: XII Congreso Internacional de Turismo Universidad y Empresa