Publications (33) MARIA EUGENIA RUIZ MOLINA publications View referenced research data.

filter_list Marketing

2024

  1. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  2. Does Employee Training in Sustainable Practices and Food Waste Influence a Restaurant’s Level of Sustainability-Oriented Service Innovation (SOSI) and Brand Equity? Evidence-Based Research into the Ecuadorian Catering Industry

    Sustainability (Switzerland), Vol. 16, Núm. 22

  3. Exploring the Role of Tourism Destination Communications in Shaping Tourist E-WOM Intentions

    Journal of Tourism and Services, Vol. 15, Núm. 29, pp. 111-132

  4. Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies

    International Journal of Hospitality and Tourism Administration, Vol. 25, Núm. 5, pp. 1013-1037

2022

  1. Do innovation and sustainability influence customer satisfaction in retail? A question of gender

    Economic Research-Ekonomska Istrazivanja , Vol. 35, Núm. 1, pp. 546-563

2021

  1. Sustainability, store equity, and satisfaction: The moderating effect of gender in retailing

    Sustainability (Switzerland), Vol. 13, Núm. 2, pp. 1-20

2020

  1. Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets

    Sustainability (Switzerland), Vol. 12, Núm. 19, pp. 1-17

  2. The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

    Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 253-286

  3. ¿Contribuye la innovación a generar valor de marca y satisfacción en el cliente?: Evidencias en la gran distribución de alimentación

    Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 3, pp. 29-40

2019

  1. How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing

    Journal of Product and Brand Management, Vol. 29, Núm. 5, pp. 601-615

  2. Influence of environmental practices on brand equity, satisfaction and word of mouth

    Journal of Brand Management, Vol. 26, Núm. 6, pp. 646-657

  3. Social media communications and festival brand equity: Millennials vs Centennials

    Journal of Hospitality and Tourism Management, Vol. 40, pp. 134-144

2018

  1. Hotel " green” practices and brand equity: Evidence from Spain

    Environmental Change and Sustainability: Management, Challenges and Research Opportunities (Nova Science Publishers, Inc.), pp. 49-69

  2. Retailers commitment to sustainable development and store brand equity: A comparison between consumers in France and Spain

    Food Retailing and Sustainable Development: European Perspectives (Emerald Group Publishing Ltd.), pp. 131-153

  3. Retailers' Commitment to Sustainable Development and Store Brand Equity: A Comparison between Consumers in France and Spain

    FOOD RETAILING AND SUSTAINABLE DEVELOPMENT: EUROPEAN PERSPECTIVES (EMERALD GROUP PUBLISHING LTD), pp. 131-153

  4. Sustainable Practices in Spanish Retailing: Evidence from Apparel and Grocery Retailers

    FOOD RETAILING AND SUSTAINABLE DEVELOPMENT: EUROPEAN PERSPECTIVES (EMERALD GROUP PUBLISHING LTD), pp. 23-43

  5. The role of marketing communications in generating brand equity for an event

    Event Management, Vol. 22, Núm. 5, pp. 825-848

2017

  1. Customer segmentation based on store equity: What explains customer store preference?

    Journal of Brand Management, Vol. 24, Núm. 6, pp. 546-561

  2. Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 6, pp. 608-625

2016

  1. Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

    Journal of Relationship Marketing, Vol. 15, Núm. 3, pp. 200-217