MARIA EUGENIA
RUIZ MOLINA
CATEDRÀTIC/A D'UNIVERSITAT


Universidad Católica de Valencia San Vicente Mártir
Valencia, EspañaPublications in collaboration with researchers from Universidad Católica de Valencia San Vicente Mártir (6)
2019
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Strengthening relational ties and building loyalty through relational innovation and technology: Evidence from Spanish hotel guests
Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications (Springer Singapore), pp. 183-211
2018
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Development and validation of a formative scale of technological advancement in hotels from the guest perspective
Journal of Hospitality and Tourism Technology, Vol. 9, Núm. 3, pp. 280-294
2017
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Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Journal of Services Marketing, Vol. 31, Núm. 2, pp. 131-141
2013
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Technologies that compel consumers to patronize your store
Communication Technologies: Societal Perspectives, Strategic Management and Impact on Business (Nova Science Publishers, Inc.), pp. 45-64
2011
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Value, supplier dependence and long-term orientation outcomes for B2B commerce in the travel industry
Industrial Management and Data Systems, Vol. 111, Núm. 5, pp. 791-808
2010
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Valor de la relación, dependencia y lealtad en las relaciones entre empresas de servicios
Competitividad y nuevas tecnologías en la empresa del siglo XXI: ACEDE 2010, XX Congreso Nacional Granada