Publications (15) GLORIA BERENGUER CONTRI publications View referenced research data.

filter_list Marketing

2024

  1. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  2. The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement

    International Journal of Pharmaceutical and Healthcare Marketing

2023

  1. Effect of value co-creation on customer satisfaction: the mediating role of brand equity

    Journal of Hospitality Marketing and Management, Vol. 32, Núm. 2, pp. 242-263

  2. Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

    European Journal of Tourism Research, Vol. 35

2021

  1. Sustainability, store equity, and satisfaction: The moderating effect of gender in retailing

    Sustainability (Switzerland), Vol. 13, Núm. 2, pp. 1-20

2020

  1. Ewom, trust and engagement: Its impact on brand equity

    Revista Venezolana de Gerencia, Vol. 25, Núm. 3, pp. 267-283

  2. The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

    Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 253-286

2017

  1. Customer segmentation based on store equity: What explains customer store preference?

    Journal of Brand Management, Vol. 24, Núm. 6, pp. 546-561

2016

  1. Store equity and behavioral intentions: The moderating role of the retailer’s technology

    Journal of Product and Brand Management, Vol. 25, Núm. 7, pp. 642-650

2010

  1. Measuring the antecedents of e-loyalty and the effect of switching costs on website

    Service Industries Journal, Vol. 30, Núm. 11, pp. 1837-1852

2009

  1. Information and communication technology in retailing: A cross-industry comparison

    Journal of Retailing and Consumer Services, Vol. 16, Núm. 3, pp. 232-238

  2. Relational benefits and loyalty in retailing: An inter-sector comparison

    International Journal of Retail and Distribution Management, Vol. 37, Núm. 6, pp. 493-509

2008

  1. Beneficios y costes en la relación entre minoristas y consumidores: Una comparativa intersectorial

    Universia Business Review, Núm. 18, pp. 40-53

  2. Calidad de servicio logístico e intensidad tecnológica: una comparativa entre consumidor y distribuidor.

    XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico]: Universidad de Las Palmas de Gran Canaria, 17-18-19 de septiembre de 2008

  3. Segmentación de clientes del comercio minorista en función de los beneficios de la relación minorista-consumidor

    Información Comercial Española, ICE: Revista de economía, Núm. 844, pp. 219-236