Publicaciones en las que colabora con CARLA RUIZ MAFE (10)

2023

  1. The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

    Journal of Business Research, Vol. 157

2022

  1. Impact of cause-related marketing on consumer advocacy and cause participation: A causal model based on self-reports and eye-tracking measures

    Psychology and Marketing, Vol. 39, Núm. 1, pp. 214-226

  2. Online Food Delivery: An Overview and Bibliometric Analysis

    Proceedings of the International Conference on Tourism Research

  3. Personal, experiential and sustainability related factors to explain food delivery apps use and recommendation: a review

    Adaptación de la comunicación corporativa a la era post-Covid (Fragua), pp. 365-387

  4. Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter

    International Journal of Advertising, Vol. 41, Núm. 8, pp. 1454-1476

2021

  1. Consumer engagement in the hotel sector through Twitter: The role of CSR, consumer trust and identification

    Innovación y estrategias en el comercio y en servivios en general: de lo físico a lo digital (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 181-205

2019

  1. Development of a blended course for online teaching: Process and outcomes

    Journal of Management and Business Education, Vol. 2, Núm. 2, pp. 108-126

  2. Engaging customers through user-and company-generated content on CSR

    Spanish journal of marketing-ESIC, Vol. 23, Núm. 3, pp. 339-371

2018

  1. Aula virtual: Habilidades en el docente para impulsar el engagement en el estudiante

    Journal of Management and Business Education, Vol. 1, Núm. 2, pp. 87-105

  2. Virtual classroom: lecturer skills to promote student engagement

    Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería