How to Conduct Valuable Marketing Research With Neurophysiological Tools

1. Bigne,E.
2. Boksem,M.
3. Casado-Aranda,L.A.
4. García-Madariaga,J.
5. Gier-Reinartz,N.R.
6. Guerreiro,J.
7. Loureiro,S.
8. Kakaria,S.
9. Smidts,A.
10. Wedel,M.

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DOI: 10.1002/MAR.70002 GOOGLE SCHOLAR lock_openOpen access editor HANDLE: https://hdl.handle.net/10481/106593

Data source: Scopus