Sustainability and innovation as segmentation criteria in retail

  1. Marín-García, A.
  2. Gil-Saura, I.
  3. Ruiz-Molina, M.E.
  4. Moise, M.S.
Journal:
Journal of Marketing Analytics

ISSN: 2050-3326,  2050-3318

Year of publication: 2025

Type: Article

DOI: 10.1057/S41270-025-00389-4 GOOGLE SCHOLAR
Data source: Scopus