We match! Building online brand engagement behaviours through emotional and rational processes

1. Ballester, E.
2. Ruiz, C.
3. Rubio, N.
4. Veloutsou, C.

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lock_openFull text externo lock_openRODERIC handle

DOI: 10.1016/J.JRETCONSER.2024.104146 GOOGLE SCHOLAR lock_openOpen access editor HANDLE: https://hdl.handle.net/10550/110135

RODERIC. Repositorio Institucional de la Universitat de Valéncia: lock_openOpen access Handle

Data source: Scopus