El poder de la victimización del adulto niño y otros voraces consumidores

Abstract

This article identifies and interprets some symptoms of an arising symptom within the Spanish society described as "victimization", through which individuals consider Leonor Lidón Herás y Miquel Àngel Ruiz Torres: El poder de la victimización: Del adulto niño y otros voraces consumidores themselves as victims and claim to be compensated for it, especially by the state. Through analysis of commercial advertising and a reality show tv, the authors analyze the indicators of victimization-the appropriation of victim’s models, infantilism, consumerism and lack of assumption of responsibility, and its exhibition on television communication. The main underlying debate is about the conversion of citizens into consumers within the culture of immediacy and the satisfaction of desires, while one of the most visible consequence of the analyzed phenomenon is the growing tendency to trialling the everyday life under the argument of being a victim. The conclusion is that the expanding victimhood and childhood individualism into the consumer society generates a harassment and shrinking of the state and the impoverishment of resources for the implementation of equality and justice.