Proceedings of the Multicultural Marketing Conference of the Academy of Marketing ScienceValencia, Spain, June 26-29, 2002

  1. Bigné Alcañiz, J. Enrique
  2. Johar, Vic
  3. Hassan, Salah

Publisher: Escuela Superior de Gestión Comercial y Marketing, ESIC

ISBN: 84-7356-311-5

Year of publication: 2002

Type: Book

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