Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

  1. Saura, J.R.
  2. Palacios-Marqués, D.
  3. Ribeiro-Soriano, D.
Journal:
Journal of Small Business Management

ISSN: 1540-627X,  0047-2778

Year of publication: 2023

Volume: 61

Issue: 3

Pages: 1278-1313

Type: Article

DOI: 10.1080/00472778.2021.1955127 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus