The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

  1. Ruiz-Mafe, C.
  2. Bigné-Alcañiz, E.
  3. Currás-Pérez, R.
Aldizkaria:
Journal of Service Management

ISSN: 1757-5818

Argitalpen urtea: 2020

Alea: 31

Zenbakia: 3

Orrialdeak: 465-487

Mota: Artikulua

DOI: 10.1108/JOSM-11-2018-0349 GOOGLE SCHOLAR