The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

  1. Ruiz-Mafe, C.
  2. Bigné-Alcañiz, E.
  3. Currás-Pérez, R.
Revista:
Journal of Service Management

ISSN: 1757-5818

Any de publicació: 2020

Volum: 31

Número: 3

Pàgines: 465-487

Tipus: Article

DOI: 10.1108/JOSM-11-2018-0349 GOOGLE SCHOLAR