Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping

  1. Frasquet, M.
  2. Mollá, A.
  3. Ruiz, E.
Journal:
Electronic Commerce Research and Applications

ISSN: 1567-4223

Year of publication: 2015

Volume: 14

Issue: 6

Pages: 654-665

Type: Article

DOI: 10.1016/J.ELERAP.2015.10.002 GOOGLE SCHOLAR

Sustainable development goals