Competitive positioning and market orientation: Two interrelated constructs

  1. Bigné, E.
  2. Vila-López, N.
  3. Küster-Boluda, I.
Journal:
European Journal of Innovation Management

ISSN: 1460-1060

Year of publication: 2000

Volume: 3

Issue: 4

Pages: 190-198

Type: Article

DOI: 10.1108/14601060010352443 GOOGLE SCHOLAR
Data source: Scopus