Capacidades organizativas e innovación. ¿Qué ocurre en la industria española del juguete?

  1. Fernández Mesa, Anabel
  2. García-Granero Colomer, Ana Victoria
  3. Alegre Vidal, Joaquín
Revista:
Economía industrial

ISSN: 0422-2784

Año de publicación: 2014

Título del ejemplar: Conceptos aactuales en dirección estratégica

Número: 391

Páginas: 49-58

Tipo: Artículo

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Otras publicaciones en: Economía industrial

Resumen

Siguiendo el enfoque de capacidad de absorción como proceso, este artículo identifica las capacidades tecnológicas y de marketing como dos competencias críticas que influyen en la capacidad de absorción. A través de una encuesta realizada en la industria manufacturera del juguete en España al 46% de la población objetivo, mostramos cómo estas dos capacidades internas de la empresa ayudarán a la creación de la capacidad de absorción, lo que posibilitará un mayor desempeño en innovación. Los hallazgos permiten dar una explicación a algunas de las diferencias en el aprovechamiento del conocimiento externo de empresas competidoras de un mismo sector

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