Factores determinantes de la decisión de compra en internetun análisis de la formación a distancia
ISSN: 0212-9469
Year of publication: 2007
Issue: 80
Pages: 49-60
Type: Article
More publications in: Estudios sobre consumo
Sustainable development goals
Abstract
The aim of this paper is to analyse the factors that influence the e-learning courses shopping decision. For this purpose, we put forward a set of hypotheses regarding the influence of the perceived shopping risk, consumer mistrust of e-learning institutions, the perceived utility, ease of use and satisfaction and experien- ce as an e-learning student in the future e-learning courses shopping decision. Analysing the results obtained from a sample of 111 consumers, we verify that the future purchase intention of e-learning courses can be predicted as a function of the consumer's perceived satisfaction, consumer trust of the e-learning institution and consumer perceived utility of e-learning courses.