La respuesta del consumidor ante la crisisun análisis de las series temporales de compras y uso de promociones en la categoría de producto cerveza
- Mollá Descals, Alejandro
- Ruiz Molina, María Eugenia
- Gómez Borja, Miguel Angel
ISSN: 0212-1867
Year of publication: 2014
Issue: 148
Pages: 241-272
Type: Article
More publications in: Esic market
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