La respuesta del consumidor ante la crisisun análisis de las series temporales de compras y uso de promociones en la categoría de producto cerveza

  1. Mollá Descals, Alejandro
  2. Ruiz Molina, María Eugenia
  3. Gómez Borja, Miguel Angel
Journal:
Esic market

ISSN: 0212-1867

Year of publication: 2014

Issue: 148

Pages: 241-272

Type: Article

DOI: 10.7200/ESICM.148.0452.2 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

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